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This week is very special. We've been holding out on this interview for a while, biding our time, waiting for the perfect opportunity to release it into the world.

That time has come. We would like to share our interview with the Benjamin Warsinske, CEO and founder of BrandedWorld, Inc,.. hubby of L. In this episode, Benjamin tries to align the Writers XL to their potential brand strategy, helping them understand what a Brand Archetype is and how it can help them stand out in a crowded marketplace.

As a kid, Benjamin was obsessed with Lego to the point where he would work summer jobs and save up money to buy more Lego for the ambitious projects he created from his imagination. Currently, L and Benjamin have too much Lego for their studio despite many assertions from Benjamin that there is no such thing as "too much Lego".

This childhood fascination led to his studying landscape architecture and urban planning in college as it came naturally to him. He could envision the environments in his mind with Lego, then convert to human-scale to draw the plans and design.

But, according to Benjamin, something was missing...

Benjamin's international design background has led to projects around the world on a variety of strategic planning and brand development related projects--from conceptualizing resort residential communities to strategic studies for the United States Air Force Headquarters.

He is the founder of BrandedWorld, a strategic communications agency. The firm's mission is to create unshakable brands that deeply connect with their audience, are financially sustainable, and contribute positively to the world. We define unshakable as having absolute clarity and confidence in their brand as to who they are, why they exist and who they best serve.

You can find his book, GroundWork: The Foundation for an Unshakable Brand on Amazon.

Follow and Connect with Benjamin on Instagram: @bwarsinske #ambenjamin

Or for more information on BrandedWorld, Inc., you can visit www.brandedworld.co

and yes. HUBBA HUBBA