Tsuyoi Birodo (The Fool) - A seventeen year old boy from Tatsumi Port City. Is living in Yasoinaba because of his mother's work. Is The Fool arcana and wields the Persona Izanagi.

Izanagi - Tsuyoi's persona and of The Fool arcana. The elder god and creator of Japan and his name means "He Who Invites".

Yosuke Hanamura (The Magus) - A sixteen year old in the same class as Tsuyoi. Works at the local Junes. Is The Magus arcana and wields the persona Jiraiya.

Jiraiya - Yosuke's persona and of The Magus arcana. A fabled Ninja who can turn himself into a frog.

Chie Satonaka - A seventeen year old girl in Tsuyoi's class. Loves to practice Kun Fu.

Yukiko Amagi - A seventeen year old girl in Tsuyoi's class. Is the future owner of the Amagi Inn. Is stranded in the distorted TV World.

Teddie Kuma - A strange bear from the TV World. Name means "Teddie Bear".

Ryotaro Dojima - Tsuyoi's uncle and police detective.

Nanako Dojima - Tsuyoi's seven year old cousin.

Igor - A man helping Tsuyoi's destiny and runs the "Velvet Room".

Margaret - Igor's assistant. Seems to harbor a motherly love towards Tsuyoi and Marie.

Marie - Igor's other assistant. She has amnesia but seems to vaguely know Tsuyoi.

Persona - The human psyche given form.

TV World - The World "inside" the TV.