C O L O U R S  I N  N A T U R E

WHITE:

White is an achromatic color, a color without hue. In many cultures white represents or signifies purity, innocence, and light, and is the symbolic opposite of black, or darkness. According to surveys in Europe and the United States, white is the color most often associated with perfection, the good, honesty, cleanliness, the beginning, the new, neutrality, and exactitude.