No social media article is complete without a dive into the most popular platforms used by authors today. In the following chapters, we will focus on the big six: Instagram, Twitter, Facebook, Pinterest, YouTube and TikTok. We have offered best practices for utilizing each platform's unique features in ways that are most beneficial to authors promoting their brand. Some of our own Wattpad Creators have shared their expertise through helpful video tutorials, so look for those.

Bear in mind that it takes time to build an audience on social media. If you're working within a niche or you've got a unique brand focus, play that up. Targeting your audience can often give you an edge over the competition. There are a ton of platforms out there and millions of users, so try to keep an open mind and have fun with it!

First on deck, Instagram!