A critical part of entrepreneurship (yes, an author is an entrepreneur) is knowing how to navigate and make the most of your social media presence. These platforms provide the perfect stage for showcasing your talents and advertising your wares through thoughtful, engaging content. It's basically free marketing. But you want to be sure you're connecting with your audience in the right ways; to strike a balance between marketing and building lasting relationships.

Because there is more to authors than the novels they write, social media is a great format for sharing other pieces of your unique persona. Do you write a blog? Own a bookstore? Live in a commune? Photograph street artists? No matter the type of content you enjoy posting, you can use it to inspire your audience to want to learn more about you and, by extension, your writing. We will explore the ways you can use social media to build your fanbase in this multi-part series.

Series Contents

Emotional Marketing

Headlines and Headings

Infographics

The Big 6 Platforms

*Instagram

*Twitter

*Facebook

*Pinterest

*YouTube

*TikTok