Fly The Hipster Skies
Look at vintage reels of air travel and you'll be whisked away to a foreign world that theoretically just doesn't exist anymore. People used to dress up for the airport; today you are lucky if the person in front of you is donning unstained sweatpants. Flight attendants looked classy in their un-polyestered attire, eager to serve you complimentary cocktails while you were jettsetting around the world. Now you are lucky if you get dry pretzels and a full can of Coke. Consider the hell that is the modern airport: greasy lukewarm food, stale air, uncomfortable chairs that were created so no one could ever catnap, no free wifi, never enough plugs to charge your phone, and a general atmosphere of misery.
If I could make love to an airline, it would be the Canadian-owned Porter Airlines. It's based out of Toronto's Billy Bishop airport on a small island, a stone's throw from downtown Toronto. You arrive by streetcar and are bustled onto a 30 second ferry from the dock to the island. The boat rocks gently, long observation windows look out onto the cold expanse of royal blue water, you are here before you realized you left.
Enter and it is like walking into the offices of Sterling, Cooper, Draper and Price at happy hour. Mid-century styled grey leather armchairs, dim-lit table lamps, no TVs blaring bad CNN. Head to the modern kitchen and help yourself to free espresso and lattes (porcelain cup and saucer included), Tazo teas, assorted juices, sodas, and chocolate shortbread cookies. No need to fuck with Boingo Hotspots; wifi is free for all. They also provide complimentary desktop computers, in case you're travelling light. And my personal favorite touch? The female stewardesses wear tiny pillbox hats, sartorial flare that recalls Zooey Deschanel's outfits in Almost Famous, and a common application of retro red lipstick. As you take off, they smile, bearing gifts of complimentary wine and beer. Since 1965, has air travel ever been so sexy?
Forgot to bring some reading material? They've got that covered too with "re:porter," an in-flight magazine printed on quality card stock, featuring food and shopping recommendations you'd actually use, in cities you might actually visit. Porter flies to most major Canadian cities and some big east coast US ones: Newark, Boston, Chicago, DC. I promise you I'm not being paid by Porter to shill for it, I just genuinely dig how much fun and luxurious they've made travelling again. We wanted to escape to New York a little early one weekend; we got to the lounge almost 8 hours before our flight was scheduled to take off, got on a plane within 20 minutes, and paid nothing extra for changing our flight.
And their mascot is an illustrated hipster raccoon in a slim-cut suit. Kudos to their design and marketing teams: you nailed me.
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