Context building

Today you'll learn the basics of ChatGPT by using it to draft new emails for you in any tone of voice.

Writing emails in various tones can be challenging and time-consuming, especially when addressing different stakeholders and switching between formal, casual, or authoritative tones.

CONTEXT:

We're launching a new product called WhosApp and need to create a marketing strategy to promote it. WhosApp is a secure messaging app for people who care about privacy. You're a seasoned marketing strategist with a knack for innovative and impactful campaigns. Develop a comprehensive marketing strategy. The strategy should cover sections such as: executive summary, target audience, unique selling proposition, marketing tactics, budget, and key performance indicators (KPIs).

The strategy should be thorough and should fit within a 3-page document.

DOCUMENT:

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Marketing Strategy for WhosApp

Executive Summary

WhosApp is a revolutionary secure messaging platform designed for individuals who prioritize privacy. As data breaches and surveillance concerns rise, WhosApp offers a solution: end-to-end encrypted communication, no data harvesting, and complete user control. This marketing strategy aims to position WhosApp as the go-to messaging app for privacy-conscious users by leveraging targeted messaging, innovative marketing tactics, and measurable KPIs. Our goal is to achieve 1 million active users within the first year of launch.

Target Audience

- Primary Audience: Tech-savvy individuals aged 18-45 who are concerned about digital privacy and security. This includes professionals in industries like technology, law, and journalism.

- Secondary Audience: Privacy-focused communities, activists, and organizations advocating for secure communication.

- Geographic Focus: Urban areas in tech-forward regions (e.g., North America, Western Europe, and parts of Asia).

Unique Selling Proposition (USP)

WhosApp ensures truly private communication by combining advanced encryption technology with a user-friendly interface. Unlike competitors, WhosApp never collects or stores user data, ensuring complete privacy and trust. Key differentiators include:

- End-to-End Encryption: Messages are encrypted on the sender's device and decrypted only on the recipient's.

- No Data Harvesting: WhosApp doesn't store metadata or access messages, ensuring user anonymity.

- User Control: Features like disappearing messages and password-protected chats provide additional layers of security.

Marketing Tactics

1. Digital Campaigns

- Social Media Ads: Targeted campaigns on platforms like Instagram, LinkedIn, and Twitter focusing on privacy as a personal right.

- Influencer Partnerships: Collaborate with privacy advocates, tech reviewers, and ethical hackers to endorse WhosApp.

- Search Engine Marketing (SEM): Use keywords like "secure messaging" and "encrypted chat app" for Google Ads.

2. Content Marketing

- Educational Blog Posts: Publish articles about digital privacy, encryption, and WhosApp's features.

- Webinars and Podcasts: Partner with privacy experts to discuss secure communication and introduce WhosApp.

- Email Campaigns: Build an email list through sign-ups on our website and share exclusive content, updates, and testimonials.

3. Community Engagement

- Reddit AMAs: Host "Ask Me Anything" sessions with the WhosApp team in privacy-focused subreddits.

- Sponsorships: Partner with privacy-focused organizations or events like Cybersecurity Awareness Month.

- University Outreach: Promote WhosApp on college campuses to engage tech-savvy students.

4. PR and Launch Event

- Press Releases: Announce WhosApp's launch in major tech publications and privacy blogs.

- Launch Event: Host a virtual event featuring live demonstrations and a panel discussion with privacy experts.

5. Product-Led Growth

- Referral Program: Reward users for inviting friends with extended free premium features.

- Freemium Model: Offer basic features for free and advanced tools for a subscription fee.

- Beta Access: Create exclusivity by allowing early access to selected users.

Budget

Estimated Allocation

- Digital Ads: ₹1,00,000 (social media, SEM, influencer marketing)

- Content Marketing: ₹30,000 (blogs, webinars, podcasts)

- Community Engagement: ₹20,000 (Reddit AMAs, sponsorships, campus outreach)

- PR and Launch Event: ₹50,000 (press, virtual event)

- Referral Program and Freemium Enhancements: ₹50,000

- Miscellaneous: ₹20,000

Total Budget: ₹2,70,000

Key Performance Indicators (KPIs)

- User Acquisition: Reach 5,00,000 downloads in the first 6 months and 1 million within a year.

- Engagement: 60% of users sending messages daily within 3 months.

- Conversion Rate: Convert 15% of free users to paid subscribers within the first year.

- Social Media Metrics: Achieve 1,00,000 followers and an engagement rate of 5% across platforms.

- Press Coverage: Secure features in at least 10 major publications within the first quarter.

With this strategy, WhosApp is poised to disrupt the messaging landscape and become synonymous with secure, private communication. Let's make it happen!

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Continue refining your doc until you're happy it's ready for real-world business use!

Let's prep

We introduced the PREP framework in the Intro to AI guide, but let's just take a moment to recap. It's a four-step framework to help you create effective prompts for ChatGPT that generate outputs based on your specific requirements. It stands for:

Prompt: Setting the context for your interaction with ChatGPT.

Role: Defining ChatGPT's role in this scenario.

Explicit Instruction: Clearly stating what you want ChatGPT to do.

Parameters: Defining the scope and limits of the task.

Here are three examples of how you might use the PREP framework for different types of documents:

1. Product Requirements Document (PRD)

🔸Prompt: We're working on a new feature for our app that will help users manage their time more effectively.

🔸Role: You're an expert product manager with deep technical and design experience.

🔸Explicate Instruction: Draft a product requirements document for this feature. The document should include sections such as: an overview, goals, features, user experience, and technical requirements.

🔸Parameters: The document should be detailed but succinct, aiming for about 2-3 pages in length.

2. Legal Document

🔸Prompt: We need to create a non-disclosure agreement (NDA) for a potential business partnership.

🔸Role: You are an experienced legal advisor who understands the intricacies of business law.

🔸Explicit Instruction: Draft a comprehensive NDA. The document should include sections like: definition of confidential information, obligations and exceptions, term and termination, and legal remedies.

🔸Parameters: Aim for a complete, legally sound document, but keep it as concise as possible, ideally not more than 5 pages.

3. Marketing Strategy

🔸Prompt: We're launching a new product and need to create a marketing strategy to promote it.

🔸Role: You're a seasoned marketing strategist with a knack for innovative and impactful campaigns.

🔸Explicit Instruction: Develop a comprehensive marketing strategy. The strategy should cover sections such as: executive summary, target audience, unique selling proposition, marketing tactics, budget, and key performance indicators (KPIs).

🔸Parameters: The strategy should be thorough and should fit within a 10-page document.

As you can see, the PREP framework allows you to create specific, tailored prompts that can help ChatGPT generate a wide variety of documents for you. In the next sections, we'll dig deeper into each part of the PREP framework.

Prepare to create!

Before we dive into constructing prompts and generating documents, it's beneficial to ensure you have the necessary tools and resources at your fingertips. Follow these steps to get ready:

1. Create an account on ChatGPT.

2. Start thinking about what document(s) you want to create.

Time to cook

1️⃣ Write your PREP prompt.

Once you have decided which document you'd like to create, write your prompt using the PREP framework. As you write, it's useful to ask yourself:

What's the goal of this document?

What kind of knowledge should ChatGPT have to write this?

What type of document do you need to be written — a technical one, a customer support doc, a business process?

What length and tone should this document have?

As a reminder, here is the PREP framework...

• Prompt: Setting the context for your interaction with ChatGPT.

• Role: Defining ChatGPT's role in this scenario.

• Explicit Instruction: Clearly stating what you want ChatGPT to do.

• Parameters: Defining the scope and limits of the task.

2️⃣ Modify and Refine Your Document.

Watch the draft unfold. Review it.

If you want to make some tweaks, take charge and ask ChatGPT to add, remove, or change sections using follow-up prompts.

PROMPT:

Add a section about our company overview. Here's our company description:

"WhosApp is a part of our business Exaltica, which is the one of the leading Job tech platform provide top notch training and online course in cracking interview and job placement opportunities."

RESPONSE:

*** DOCUMENT ***

Company Overview:

WhosApp is part of Exaltica, a leading Job Tech platform known for providing top-notch training and online courses tailored to cracking interviews and securing job placement opportunities. With a proven track record in empowering individuals through education and career advancement, Exaltica is now leveraging its expertise to innovate in the tech space with WhosApp, ensuring privacy and security are accessible to everyone.

*** DOCUMENT ***

NOTE: *** DOCUMENT *** indicates the same document as before with the addition of Company Overview.

3️⃣ Finalise your document.

Happy with your creation? Save it to your text editor of choice for any final formatting changes and edits.

In this lesson you've learnt...

→ How to construct prompts using the PREP framework

→ How to set up ChatGPT to be a documentation generator

→ How to modify and update your prompts

Sara.

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