What is AI?

Let's just clear something up

AI isn't just one single thing; it's more like a big family with lots of different members. You might have seen movies like I-Robot, where they show AGI (Artificial General Intelligence) - this type of AI can think and feel just like a human. But don't worry, that's still just make-believe! 😅 The real AI we use every day is way more down-to-earth. Like when Netflix suggests shows you might like based on what you've watched before, or the technology that helps self-driving cars see the road - these are examples of the practical kinds of AI we interact with all the time.

https://youtu.be/UKSjCf-tQ_s

What we mean by AI?

Generative AI.

This is essentially a type of AI that can create or generate new content, ideas, or solutions from human input. This could be anything from writing a poem, composing music, designing an image, or even coming up with a strategy for a game. If you've used Chat-GPT, you've already been using GenAI.

In our case, we're talking about how GenAI canhelp us save time and create more high quality work.

It's is a four-step process to help you create effective prompts, allowing the AI you're communicating with to generate specific outputs based on your requirements. It stands for:

Prompt: Setting the context for your interaction
Role: Defining the AI's role in this scenario.
Explicate Instruction: Clearly stating what you want the AI tool to do.
Parameters: Defining the scope and limits of the task.

Here are three examples of how you might use the PREP framework for different types of documents:

1.   Product Requirements Document (PRD)

🔸Prompt: We're working on a new feature for our app that will help users manage their time more effectively.

🔸Role: You're an expert product manager with deep technical and design experience.

🔸Explicate Instruction: Draft a product requirements document for this feature. The document should include sections such as: an overview, goals, features, user experience, and technical requirements.

🔸Parameters: The document should be detailed but succinct, aiming for about 2-3 pages in length.

2.  Legal Document

🔸Prompt: We need to create a non-disclosure agreement (NDA) for a potential business partnership.

🔸Role: You are an experienced legal advisor who understands the intricacies of business law.

🔸Explicate Instruction: Draft a comprehensive NDA. The document should include sections like: definition of confidential information, obligations and exceptions, term and termination, and legal remedies.

🔸Parameters: Aim for a complete, legally sound document, but keep it as concise as possible, ideally not more than 5 pages.

3.   Marketing Strategy

🔸Prompt: We're launching a new product and need to create a marketing strategy to promote it.

🔸Role: You're a seasoned marketing strategist with a knack for innovative and impactful campaigns.

🔸Explicate Instruction: Develop a comprehensive marketing strategy. The strategy should cover sections such as: executive summary, target audience, unique selling proposition, marketing tactics, budget, and key performance indicators (KPIs).

🔸Parameters: The strategy should be thorough and should fit within a 10-page document.

As will become apparent in the next chapter,rather than content generation tasks, you may leverage AI inside no-code toolsto build your database, create pages, design sections, write formulas orsomething else - in all cases, you'll have to prompt the tool you're using toextract any one of those outcomes.

As you can see, the PREP framework allows you to create specific, tailored prompts. Try it out for yourself (with ChatGPT or Bard for example) - and feel free to use our cheatsheet for some help too.

AI tool landscape

Since the release of Chat-GPT there has been an explosion of AI tools (see below!).

What can AI do?

Examples include speaking, recognizing objects in images, navigating the Tube, recognizing your emotions, driving, powering Siri, Gmail, Amazon, Google Now, Netflix, Spotify and Google Maps. Translate languages, schedule meetings, play games and detect fraud.

Sara.

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