Crave Media is a South Korean entertainment agency founded in 2020 by Andy Shin. It is one of the fastest rising entertainment companies in South Korea and operates as a talent agency, music   record label, and music publishing house. In addition, the company operates various subsidary ventures and divisions.

The label currently represents Korean hiphop artists such as Andy Shin and Kkyul and has previously represented Sung Tae-Hwan, Mujigae, Ozkar, Ava Shin, Lyra and eLo.

Divisions

• Crave Publishing Corp: An affiliated company of Crave Media founded in Janurary 2021, which houses songwriters and record producers under the label.

• Crave Visions: Crave Media's acting division was founded in July 2023 and led by Crave Media's creative director Kim So-Mun.

• Crave Visuals: Crave Media's film and TV drama production division that was founded in August 2023.

Labels

Y-DNA Label: An independent sub-label founded by Andy Shin at the same time as Crave Media. The label was created for a barrier between the Kpop music the main company released and the Korean hiphop Andy liked to produce, putting the focus on non mainstream rap. The label formly hosted rappers such as Sung Tae-Hwan, Ozkar, Mujigae, eLo, Kkyul(꿀) and Lyra.

In November of 2023 after losing three artists and Kkyul moving to the publishing corporation to become a full fledged producer, CEO Andy Shin announced that the label will be closing its doors to new artists until further notice.

Announced in February 2024, along with the rebrand of Crave Media, the label was relaunched with an influx of new artists joining the label.

Recording Artists

Groups
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Soloists
  • Andy Shin
  • JH
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Producers
  • Andy Shin
  • Kkyul
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Actors
  • JH
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Former Artists
  • Sung Tae-Hwan (2020 - 2021)
  • Ava Shin (2021)
  • Lyra (2020 - 2023)
  • eLo (2021 - 2023)
  • Mujigae (2020 - 2023)
  • Ozkar (2020 - 2023)

Former Actors
  • Sung Tae-Hwan (2020 - 2021)